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IANA 2012 End-of-Show Report

INDUSTRIAL AUTOMATION NORTH AMERICA AND IMTS 2012 END-OF-SHOW REPORT

100,200 Total Registrants, 1909 Exhibitors and Attendees from 119 Countries; Deutsche Messe AG and AMT Extend Partnership

Hannover, Germany and Princeton, N.J. -- September 25, 2012 -- Industrial Automation North America and International Manufacturing Technology Show (IMTS), which ran concurrently from September 10-15, 2012, at McCormick Place in Chicago, attracted 100,200 total registrants, 1909 exhibiting companies and visitors from 119 countries. The combined events accounted for 1.248 million square feet of net exhibit space.

Industrial Automation North America, which debuted at IMTS 2012 as a co-located event, was Deutsche Messe's first-ever industrial technology event in the U.S. and featured a complete range of automation products and solutions, as well as conferences and educational training. Deutsche Messe and The Association For Manufacturing Technology (AMT) extended their strategic partnership for Industrial Automation North America 2014 during the 2012 event.

"We were thrilled to bring our industrial automation brand and expertise to North America and IMTS 2012 and look forward to a long-term partnership with AMT for Industrial Automation North America 2014 and beyond," said Wolfgang Pech, Senior Vice President at Deutsche Messe AG. "It is part of our global business strategy to go into markets that we can serve well with our business-to-business events."

"Deutsche Messe as the organizer of HANNOVER MESSE and AMT as the owner of IMTS combined have become a powerhouse in showcasing products and solutions for production automation in the manufacturing technology industry," said IMTS Vice President -- Exhibitions and Communications Peter Eelman. "The Industrial Automation North America component of IMTS has been fully embraced by the North American manufacturing community and will be an even larger presence at IMTS 2014. We are pleased to move forward as partners."

Commenting on his company's experience at Industrial Automation North America, Thomas Visti, COO and Vice President of Universal Robots, said, "We conducted several marketing campaigns prior to the show to schedule new business meetings in our product lounge at Industrial Automation North America. Our main goal was to raise awareness in North America. We exceeded our expectation of meeting around 100 new leads a day. It was a terrific show for us, and we are excited about the potential end-users, partners and distributors' reactions we received when discussing our products on the show floor. We also were pleased with the caliber of media that attended the show, and the press interviews we held with North and South American media."

Dave Lawson, General Manager of Sommer Automatic, which exhibited its end-of-arm solutions at the Industrial Automation North America Show, said, "By exhibiting at the Industrial Automation North America 2012 event, Sommer Automatic made many new business connections within our target industries and expanded our geographic reach, connecting with valuable new business contacts in Mexico and South America. We were pleased with the show and expect to exhibit at Industrial Automation North America 2014. By then, we will have new requirements and may sign-up for additional booth space."

Industrial Automation North America sold out several months prior to the event with 30 percent more space allocated than initially planned. Larry Turner, CEO of Hannover Fairs USA, a subsidiary of Deutsche Messe AG, said, "The international response has been fantastic. Roughly 60 percent of Industrial Automation North America's exhibitors came from abroad from 18 countries. We expect many will return in 2014 and will book bigger stands next year."

The next Industrial Automation North America will be held in conjunction with IMTS and will be staged at McCormick Place in Chicago from September 8-13, 2014. For more information on attending Industrial Automation North America 2014, please contact Aryan Zandieh at (312) 924-1688 or email him at azandieh@hfusa.com.

Industrial Automation North America
Industrial Automation North America showcases products and solutions for process, production and industrial building automation, complementing IMTS' focus on machine tools, metalworking and precision manufacturing. Industrial Automation North America is organized by Deutsche Messe AG and its U.S. subsidiary, Hannover Fairs USA, and runs parallel to IMTS every two years. Learn more at www.ia-na.com.

Deutsche Messe
Deutsche Messe is one of the world's largest and most active trade fair companies. Based in Hannover, Germany, Deutsche Messe employs a staff of more than 930 and maintains a network of 66 sales partners, subsidiaries and branches that covers more than 100 countries. Deutsche Messe annually produces more than 100 trade fairs and conferences worldwide that host 35,000 exhibiting companies, 3.5 million visitors, and 15,000 journalists from 100 countries. Visit www.messe.de for more information.

AMT -- The Association for Manufacturing Technology
Founded in 1902 as the National Machine Tool Builders' Association, AMT supports and promotes the U.S. manufacturing technology industry. The association provides U.S. builders of manufacturing systems with the latest information on technical developments, trade and marketing opportunities, and economic issues. It also gathers and disseminates information about world markets, promotes its members' products in those markets, and acts as a representative on manufacturing technology matters to governments and trade organizations throughout the world. Visit www.AMTonline.org for more information.

Contact:
Kathy Zoeller
Mattson Communications, Inc.
(312) 988-9352
kathy@mattsonpr.com

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Aryan Zandieh
Hannover Fairs USA, Inc.

Phone: +1 (773) 796-4250
Fax: +1 (773) 796-4247
www.hfusa.com
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